THE SCIENCE OF INFLUENCE

“As a sports and performance psychologist who promotes the positive use of persuasion and influence to turn people into extraordinary performers, I always urge clients to read Kevin Hogan’s material. His new book, The Science of Influence, will now be at the top of the required reading list for all my sales training and coaching clients. Hogan has outdone himself this time. This is a must-read for everyone who wants to be more successful.” —Richard F. Gerson, Ph.D., CPC, CPT, CMC
Author of 19 books, including HEAD coaching: Mental Training for PeakPerformance and Winning the Inner Game of Selling
“Whether it is in the boardroom, on the golf course, or across the dinner table, we all struggle to unlearn bad habits, put to rest unfounded fears, and effect positive change. Kevin Hogan offers us a simple but powerful way to shape behaviors, responses, and performance—both our own and those of others.” —Linda Parker
Educator and author of The FabJob Guide to Become a Professional Golfer “A cornucopia of research-proven tips, techniques, and resources to help you unlock the key to your prospect’s mind and elicit a positive response. Easier, faster, and more effective for those in business than an advanced degree in psychology!”
—Roger C. Parker
Author, coach, consultant